Best Western The George Hotel, Swaffham, Swaffham

The hotel's location is perfect, right in the center of Swaffham, making it convenient to get around. The rooms were comfortable despite being a bit hot due to limited ventilation. The service was cheerful and friendly, though the bar's atmosphere had changed. Dining had all the essentials but was a bit slow. The hotel facilities were adequate, and improvements could make it a go-to destination.

I had a mixed experience at the hotel. The rooms offered a modern decor with a lovely view over the town but were disrupted by noise. The service was friendly and attentive despite some amateurish errors. The location was great for exploring the town and surrounding countryside, but the interaction at check-out was a bit curt. The dining experience was nice, catering to different tastes, and the facilities were decent. However, there were some inconsistencies in service quality.

The hotel's location was excellent for my needs, making everything in town easy to find within walking distance. The rooms were a bit outdated, and the stairs to the second floor were tiresome, but the unbearable heat in the room added to the discomfort. The service was a mix of helpful and rude interactions, not meeting the usual expectations. The dining experience had its ups and downs, with overcooked breakfast but a decent buffet selection for other meals. The location rating is high, but the outdated rooms bring down the overall experience.