Best Western The George Hotel, Swaffham, Swaffham
About the Hotel
Best Western The George Hotel is a charmingly restored 17th-century coaching inn situated in the historic market town of Swaffham. The hotel's location provides an ideal base for exploring the North Norfolk Coast and local attractions. Its proximity to the traditional market, held in the same location for over three hundred years, offers guests a genuine taste of English country life. The hotel combines warm hospitality with a delightful ambiance created by its dedicated staff.
Location
Best Western The George Hotel is conveniently located just a few miles from Kings Lynn and within walking distance of Swaffham's Market Square. The hotel is easily accessible, with Norwich International Airport located approximately 31 miles away. On-site parking is available for guests, making it straightforward to explore the surrounding area. Guests are also steps away from Swaffham's famous church of St Peter and St Paul, enhancing the local cultural experience.
Rooms
All guest rooms are equipped with free WiFi, flat-screen TVs, and electric kettles. A selection of accommodations includes double, twin, and family rooms, each featuring private bathrooms with complimentary toiletries. With a mix of modern conveniences and character, the rooms are designed to ensure a comfortable stay. The hotel also welcomes pets at an additional charge, enhancing its appeal for those traveling with furry companions.
Eat & Drink
The Green Room Restaurant serves a varied menu that emphasizes locally sourced ingredients, appealing to guests seeking quality local and international cuisine. Breakfast is available daily, with lunch and dinner offered in a warm and elegant setting. The George Bar complements the dining experience with a mix of traditional and modern drinks, ranging from local ales to a selection of wines and spirits. It provides a relaxed atmosphere perfect for enjoying bar meal favorites.
Leisure & Business
Guests can benefit from a terrace and amenities such as dry cleaning and laundry services. The hotel features a purpose-built conference center with three meeting rooms available for events. Comprehensive business services ensure a convenient experience for corporate travelers. Meanwhile, leisure opportunities abound nearby, including local golf courses and birdwatching sites, catering to various interests.
Select your room type
Price and Room Availability Calendar
Getting around
A list of all available modes of transport
Facilities
General
- No smoking on site
- Wi-Fi
- Parking
- 24-hour reception
- Pets allowed
- Security
- Baggage storage
- Smoke detectors
Sports & Fitness
- Golf course
Guest Parking
- Electric kettle
Services
- Room service
- Housekeeping
- Welcome drink
Dining
- In-room breakfast
- Restaurant
- Bar/ Lounge area
- Packed lunches
- Special diet menus
Business
- Meeting/ Banquet facilities
- Fax/Photocopying
Children
- Children's menu
Spa & Leisure
- Sun terrace
Room features
- Heating
- Terrace
- Garden furniture
Bathroom
- Free toiletries
Self-catering
- Electric kettle
Media
- Flat-screen TV
- Direct dial telephone
- AM/FM alarm clock
Room decor
- Carpeted floor
Location
Reviews and Ratings
The hotel's location is perfect, right in the center of Swaffham, making it convenient to get around. The rooms were comfortable despite being a bit hot due to limited ventilation. The service was cheerful and friendly, though the bar's atmosphere had changed. Dining had all the essentials but was a bit slow. The hotel facilities were adequate, and improvements could make it a go-to destination.
I had a mixed experience at the hotel. The rooms offered a modern decor with a lovely view over the town but were disrupted by noise. The service was friendly and attentive despite some amateurish errors. The location was great for exploring the town and surrounding countryside, but the interaction at check-out was a bit curt. The dining experience was nice, catering to different tastes, and the facilities were decent. However, there were some inconsistencies in service quality.
The hotel's location was excellent for my needs, making everything in town easy to find within walking distance. The rooms were a bit outdated, and the stairs to the second floor were tiresome, but the unbearable heat in the room added to the discomfort. The service was a mix of helpful and rude interactions, not meeting the usual expectations. The dining experience had its ups and downs, with overcooked breakfast but a decent buffet selection for other meals. The location rating is high, but the outdated rooms bring down the overall experience.
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